now they do. manufacturers didn't get it. now they do. i tell you who doesn't get it, technology companies. they still don't. and is because they are run by engineers. i mean, they are -- people basically think what, governments are relevant. you know, i remember talking at one point the head of government relations who basically said that their purpose was to make sure that the ceo never had a deal with government officials that they wouldn't be distracted by that so they could just do their business. these people don't understand where the world is right now not any time soon. but the point is i mean, when i look at how badly google got china wrong because i mean, these are conversations that i remember ten years ago having the conversations were basically i know we have a problem with the chinese government with the chinese people, we are on the side of the chinese people.